职位描述
"岗位职责:
1、根据不多种类别的不同产品的特征及优点,不同季节性故事讲述,明确陈列标准和指导原则,为顾客提供互动型和令人满意的购物旅程;
2、收集和分析全球最佳案列,把这些案列的原则运用到店内;
3、和市场部及商品部紧密合作,定义及开发最好的产品,并进行陈列,故事讲述,市场营销/视觉陈列活动排期;
4、制定工作计划,并带领团队达成。
• Establish VM standards and guidelines for multiple categories based on product features and benefits and different seasonal stories to create an engaging and desirable shopping experience for customers.
• Collect and analyse global best practice examples, then adapt and apply key principles for use in the stores.
• Work closely with the marketing and procurement teams to define and develop the best product selection, display, storytelling and marketing / VM calendar.
• Provide management and training to the VM team on implementation and maintenance of product display and VM standards.
• Create work schedules and lead the VM team to fulfill them.
"
"任职要求:
1、本科及以上学历,10年以上零售视觉陈列经验,7年以上团队管理经验
2、能很好地理解顾客、商品、购物旅程
3、有高端零售视觉陈列经验
4、欧美、港澳台等外籍人士优先。
• Bachelor's degree or above
• At least 10 years VM experience at leading retailers
• At least 7 years of team building and management experience
• An understanding of customer-centric marketing and customer journey planning
• Experience in electronics and homeware sectors an advantage
• Fluent in English
• Mandarin speaker would be an advantage
"